About Us

‘So What’ is a edge above the line Store that caters to the need of PLUS size fashion and offers trendy and classy styles to people who fall in this category. Making fashion and style accessible to curvy people is the driving force behind So What. Being a Multi Brand Store, ‘So What’ has wide range of apparels for both Men and Women. Strategically handpicked designs & patterns make curvy people feel beautiful & confident with over the years of experience in making a style statement for the PLUS size people ‘So What’ has introduced an in house brand “Whatz” that caters to the right size for the plus people.


So What has a inspirational vision of developing into a plus size market and setting this trend not only in Maharashtra but throughout India. We endeavor to assist you in choosing the latest and the trendiest styles that will completely compliment your personality.



So-What has vast knowledge regarding the needs of PLUS size


So-What believes in keeping transparency in all its operations, ‘So What’ follows the mechanism of ‘Fair and right pricing of products


So-What’s In House brand ‘WHATS’ aspires to become the trendsetter in PLUS size segment by providing latest trends to PLUS size people.


So-What offers the finest quality material and handpicked designs for its customers