The BIG Plus size question – How to look Slim and Stylish at the same time? Navigating through the world of plus-size fashion can be tough because of limited options available to curvy people. The key to look slimmer and stylish at the same time is CHANGING Of MINDSETS. Curves are hot but you need to make sure to look good with them. You want to look curvalicious and not Frumpy :-). To look your best make sure your proportions are balanced and Bang on nobody can stop you from looking slim and stylish. Check out these plus size fashion advice and styling golden strategies to make you look leaner.

East Street

29, Kumar Pavilion, 2424, Pune – 1
Phone: (020) 26058736

29, Kumar Pavilion, 2424, Pune – 1

Empire Estate, J2, Shop No. 1, behind Jaihind Collection, Pune – 19


Empire Estate, J2, Shop No. 1, behind Jaihind Collection, Pune – 19
Phone: 020 – 46772221


Shop No.10/11, Lad Apartments, Opposite Dharampeth School, Khare Town

Phone: 0712 – 2534040

Shop No.10/11, Lad Apartments, Opposite Dharampeth School, Khare Town



‘So What’ is the perfect brand that offers wide range of classy and trendy apparels to PLUS size people to make them look beautiful and confident in whatever they wear. The strategically chosen colors, patterns fit perfect for these people and is a must have in their wardrobes. The wide range of apparels to choose from makes it perfect to say that – Do not wear Just Anything, but always wear the Best.

‘So What’, using its expertise and experience wants PLUS size people to feel beautiful, confident and at par with their peers. So-What believes that being curvy is hotter than being skinny and for the same purpose has selectively crafted apparels for both men and women.

So What overcomes the obstacle of limited availability of apparels for PLUS size people and offers a wide range of garments.

So What aspires to bridge the gap of increasing demand of PLUS size clothing and meet the same with new fashionable range of clothing, it’s time to revive your wardrobe with So-What clothing and capture the hearts of many by making a new style statement.


  • You will fall in love with our wide range of apparels in different colors, sizes and patterns.
  • So-What has unique policy of Non-repetition. Apparel once sold from the outlet is never put on sale again, thus providing new innovative range of apparels every time you enter our store.
  • Introducing Whatz the in-house Brand for ‘So What’

Tag lines

  • The Right Size For PLUS People
  • Plus size, Simple Solution
  • So What, the Ultimate Fix
  • We aim at Extra BIG Delight for PLUS size People
  • The BIG Picture