• The first retail outlet was established in East Street of Pune.
  • ‘So What’ expanded its initial outlet by acquiring the adjoining showroom.
  • In November 2011, ‘So What’ established its third store in Nagpur.
  • The popularity of So-What was unstoppable and it opened one more store in Pune , Chinwad.
  • In September 2013, ‘So What’ launched its first Central warehousing and Distribution centre.
  • It is just the beginning of a BIG Revolution in the PLUS Size arena