Our Big Value Proposition

So-What believes in building relationships for a sustainable growth. We aim to open our stores PAN INDIA starting to expand within the state. Maintaining realistic approach, we seek to position ourselves as an outstanding player in our segment. With a positive thinking and determined approach, we strive hard to take So-What at the next multi-level multi branded plus size store.

The PLUS Points

  • Building eternal relationship with our customers.

  • Well trained and experienced staff termed as ‘Fashion Consultants’ to help you make the ideal choice.

  • We provide a wide range of apparels to cater to the needs of PLUS size people and instill an altogether different level of confidence in them.

  • We believe in following the basic principles of success – determination, passion, gratitude and the best for our customers.

  • We are launching our CRM/Loyalty program rewarding our loyal customers with additional benefits.

  • Online presence with affiliates like, Snapdeal, Myantra, Jabong, e-bay, Amazon & Flipkart to name a few.

  • Providing the best customer service to differentiate ourselves from our competitors.

Investment Opportunities

  • Invite investors and partners who have commercial spaces in prominent location to collaborate and be partners in progress. We aim at maintaining fair and equitable environment and encourage investment proposals.

  • We would also like to explore on Franchise model and other viable Investment models.

  • To Collaborate or Explore opportunities with So-What, you can get in touch with our Directors:

  • Mr. Indeep Bindra | Mr. Raminder Bindra


'So What' is a edge above the line Store that caters to the need of PLUS size fashion and offers trendy and classy styles to people who fall in this category. Making fashion and style accessible to curvy people is the driving force behind So What. Being a Multi Brand Store, 'So What' has wide range of apparels for both Men and Women.

So What
The Plus Size Store

Keep in touch with us.