KNOWLEDGE – So-What has vast knowledge regarding the needs of PLUS size

TRUST – So-What believes in keeping transparency in all its operations, ‘So What’ follows the mechanism of ‘Fair and right pricing of products

TRENDSETTER – So-What’s In House brand ‘WHATS’ aspires to become the trendsetter in PLUS size segment by providing latest trends to PLUS size people.

QUALITY – So-What offers the finest quality material and handpicked designs for its customers



'So What' is a edge above the line Store that caters to the need of PLUS size fashion and offers trendy and classy styles to people who fall in this category. Making fashion and style accessible to curvy people is the driving force behind So What. Being a Multi Brand Store, 'So What' has wide range of apparels for both Men and Women.

So What
The Plus Size Store

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